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PROGRAMME
PCST-8 CONFERENCE
Barcelona, Universal Forum of Cultures, June 2004


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PARALLEL SESSIONS


13. Lessons on PCST history

Papers parallel session 13 [pdf]

Chair: José Manuel Sánchez Ron, professor of History of Science (Physics department at the UAM)
Rapporteur: Isabel Corominas

The dynamic process of science communication history in Brazil
Luisa Massarani
Ildeu de Castro Moreira

Here Comes the Sun: scientific discourses about sunlight, risk and health
Simon Carter

History of popularization of science-a view from a developing country
Makhwênkwe George Mvalo

Science, journalists and mass press in the XXth century
Tomeu Adrover
Gemma Revuelta

Scientific and Technological Exchanges Between Spain and Hispano-America An Overview of the 20th Century
Carlos Acosta Rizo
Nicolás Cuvi

An aproximation to the history of the main traditions of scientific popularization
Sergi Cortiñas Rovira

New Science and Old: Opiate Users and the Communication of Public Health Knowledge
Caroline Jean Acker

Joaquín Gallo: a Mexican popularizer of astronomy in the first half of the twentieth century
Susana Biro
Gisela Mateos

Dalí and science
Mònica López


14. Science in daily press: a cultural question?

Papers parallel session 14 [pdf]

Chair: Josep Maria Casasús, Director of the Department of Journalism and Audiovisual at the Universitat Pompeu Fabra
Rapporteur: Anna Borrell, Iván Jiménez

Interpreting science news: media influence and scientific citizenship
Richard Holliman

Quality of Science Reporting in the local/regional press in Germany
Markus Lehmkuhl
Winfried Göpfert

Science in the Media in Croatia
Blanka Jergovic
Mladen Juracic

Demography and Media
Bassani Marina
Pellegrino Vincenza

Popular Evolutionary Psychology as Public Science and Boundary Work
Angela Cassidy

Media communication on climate change and coastal protection: reception and interpretations by the audience
Harald Heinrichs
Hans Peter Peters

Communicating Science Education in the Media
Joachim Allgaier

Design of study of the coverage of science news in Spanish-writing newspapers of America
Raimundo Roberts

Quality criteria for science journalism: SARS as a case study to examine scientific contents
Javier Crúz Mena
Martín Bonfil

Popularization of economics through articles about "new economy" in French newspapers (1999-2000)
Poupardin Elsa


15. Science on TV and radio: quality, quantity and new trends

Papers parallel session 15 [pdf]

Chair: Winfried Göpfert, Professor of Science journalism at the Institut für Publizistik und Communiokations Wissenschaft at Freie Universität, Berlin
Rapporteur: Pablo Gallegos

Communicating our concern via TV; our view of Nature
Jeffery N Thomas

What issues of science do people prefer to watch on TV?
Pere Estupinyà Giné
Miriam Peláez
Cristina Junyent
Silvia Bravo
Eduard Punset Casals

Science and society in European TV drama
Matteo Merzagora
Andrew Millington

Mediazation of science on television 1960-2000
P. Verhoeven

Information on Science in European Television. A Study of Prime Time News Programmes
Bienvenido León

Video serie, `Les Cares de la Nostra Ciència`
Karla Islas
Gemma Revuelta
Oriol Albaigués


16. Are Internet expectations being accomplished?

Papers parallel session 16
[pdf]

Chair: Brian Trench, Head of School in the School of Communications, Dublin City University
Rapporteur: Virginia Rodríguez

When science goes public on the web - An analysis of online PR strategies of German universities and research organizations
Utz Lederbogen

Science, Society and Internet in Poland. What are doing polish science institutions for Internet science communication with the different groups of the public
Magorzata Jaskowska

The process of public opinion and the in-depth coverage of biological threats by digital media
Luciana Moretti Fernández

The facilitating role of an ICT Centre for rural African women: An empowerment experience
Gideon de Wet

Novatores: an integral project for science communication
Miguel Ángel Quintanilla
Marcelo Sabbatini
Sonia Martin Cerro

Development of a virtual community centred in health promotion: the experience of Observatory of Woman and Health
Laura Fernández
Eulalia Hernández
Albert Jovell
Antoni Gelonch

InterAction: A collaborative model of science communication
Judith G. Jackson

Virtual communities, vanguard of future scientific communication?
Lluis Codina
José-Antonio Ontalba y Ruipérez

Content and Link network analysis of five science communication websites in Latin America
Fabio Castro Gouveia
Eleonora Kurtenbach


17. Scientists and science institutions as PCST agents: responsibilities

Papers parallel session 17 [pdf]

Chair: Ricard Guerrero, Professor of Microbiology at the Universitat de Barcelona
Rapporteur: Ricard Guerrero

NOTICYT: A successful experience in Colombia, with international projection
Mara Brugés Polo
Lisbeth Fog

Personal, professional profile, and motivations of scientists involved in PCST activities: the case of the Madrid Science
M. José Martín-Sampere
Jesús Rey-Rocha
Pilar Tigeras-Sánchez
Jaime Pérez-del Val

Nanotechnologists' self-considerations about their social view
Miguel García-Sancho Sánchez

Communication activities and attitudes of biotechnology research scientists
Eve Merton

Scientific Research and Social Culture. Social Responsibility of Research Centres
Luis Antonio Martínez Sáez

Expertise for the Public: The Science-Journalism Interface in German Discourse on Global Climate Change
Hans Peter Peters
Harald Heinrichs

The scientific community as a source for the information about the Prestige
Marta Federico Agraso
Fins Eirexas Santamaría
María Pilar Jiménez Aleixandre


18. POSTERS PRESENTATION

Posters parallel session 18 [pdf]

Outreach web site of the University of Bologna

Giacomelli Giorgio
Poli Barbara

The Scientific Journalism Culture in the Scientific Community of Third World
Luís Victorelli

More than Preaching to the Converted: Intranet Approaches to Science Communication
Rick E. Borchelt
Melissa L. Withers

Science and Social Participation in the Pacific - The Pacific Science Exchange
Rod Lamberts

CAOSYCIENCIA (http://www.caosyciencia.com)
Annia Domènech

Lightsource.org: a website for synchrotron radiation communication
Arthur L. Robinson

GTC: Outreach with a telescope under construction
Natalia Ruiz Zelmanovitch

The web Presence and Practices on Scientific Communication and Publication
Rosa Maria Villares de Souza Berto

The web: A new method to develop Science Communication in the school
Sergi Serrano Cano

Science Communication from an Islamic Perspective: The Islamonline.net Experience
Magdy Said
Bothina Osama
Nehal Lasheen
Nadia El-Awady

Internet in Senegal : a paradoxal development
Thomas Guignard

"Kógnopolis": Cross-bordering Network of Knowledge Cities
Tomás M. Bañegil Palacios
Sanguino Galván

Percepnet, a knowledge platform for Sensory Communication
Montserrat Daban
Eva Tarragona
Josep Garcia-Raurich
Juan Cacho
Òscar Vilarroya
Jaume Estruch

Media Library of the Scientific Observatory of the Mediterranean City
Oriol Granados
Carme Prats i Joaniquet
Elena Sanfeliu Sabater

Social Communication of the Scientific Knowledge in the School of Sciences of National University of Mexico
Moisés Robles-Aguirre

Popular science publishing and contributions to public debate
Svein Kyvik

Biotech communication in Flanders
Ann Van Gysel
Sooike Stoops

Enhancing Interfaces Between Science and Society: An Australian Institutional Response
Cathy Pitkin

¿Does the scientists contribute to the science divulgation?
Jaime Pérez del Val
Pilar Tigeras
Jesús Rey-Rocha
María José Martín-Sempere

Campaigning against disease through museological objects in 1930s Barcelona
Alfons Zarzoso

An experience in the Sciences Museum of Castilla-La Mancha with Teacher Education students
Constancio Aguirre Pérez
Ana Mª Vázquez Moliní
Inmaculada Rubio Romero

Beyond the exhibition: educational resources and strategies in virtual science museums
Marcelo Sabbatini

Making Science Exhibitions: the joys and hardships of our collaboration with scientists
Antonio Gomes da Costa

Evaluating impact of the DiscoveryMobile in schools in the Western Cape
Makhwênkwe George Mvalo

Frequently Asked Questions in Astronomy
Flavia Pedroza Lima
César Augusto Caretta
Henrique Alves da Silva Segundo
Gabriel Cid de Garcia

Making discoveries - the artistic view on marine and polar research
Margarete Pauls

Atmospherics/Weather Works: The Sonification of Meteorological Data
Andrea Polli

ESCENTIAL Project: the first European Science Festival achieved in the European City of Culture 2004
Bianucci Marco

The helix game. Evaluating an extra-curricular activity for secondary students
Cristina Junyent
Laia Fernández Barat
Nuria Rosés
Lluís Tort
Frederic Udina

Science in Advertisement: Use and Consumption
Pietro Greco
Federica Manzoli
Nico Pitrelli

La divulgación de la ciencia entendida como elaboración de planos de la realidad científica
Óscar Montañés Perales

Understanding and awareness of science guided by dialogue: theory and practice
Maarten C.A. van der Sanden

Nano-what?: Young adults` knowledge of topical science
Brian Garland

The Social Evaluation of Public Communication of Science in Mexico
Carlos Enrique Orozco

Public Perception of Science: a Methodological Approach to São Paulo State, Brazil
Carlos Vogt
Marcelo Knobel
Yurij Castelfranchi
Simone Pallone de Figueiredo
Rafael de Almeida Evangelista
Luiz Fernando Amaral dos Santos

Communicating Marine Science
Pep Gasol
Josep-Maria Gili
Raul Toran

What image of science is necessary to disclose?
Claudia Loaiza Escutia

Participatory Communication Strategy for the U.S. National Aeronautics and Space Administration`s Planetary Protection
Linda Billings

Armenian Forest Policy. Public Understanding of Science
Nazeli Vardanyan
Armen Asatryan

Two Cultures, Scientific Outreach, and the Digital Divide
Daniel R. Altschuler

Converting Policy Research into Policy Decisions: The Role of Communication and the Media
Klaus von Grebmer

Health literacy and genomics: Exploring the challenges
Andrew Pleasant

Cultural Factors in the Reception of Newspaper Articles about Food Biotechnology: USA and Germany
Magda Sawicka
Hans Peter Peters

Food and GMOs. Traceability and labelling in the public debate
Giuseppe Pellegrini
Floriana Marin


19. Scientists and science institutions as PCST agents: experiences

Papers parallel session 19
[pdf]

Chair: Hak-Soo Kim, Professor of science communication at Sogang University in Seul
Rapporteur: Raimundo Roberts

Opening The Black Box: A Cross-National Survey Of Visitors At European Research Centres
Monica De Pasquale-Jacobsson
Monika Kallfass
Federico Neresini
Francesca Forno
Hans Peter Peters

Argentina's selling of a nuclear reactor to Australia. Scientific information and perception of risk
Carmelo Polino
María Eugenia Fazio
Leonardo Vaccarezza

Environmentalists versus scientists: two case studies in science communication
Tiziana Lanza

UABDivulg@: a new channel to bring research to society
Octavi López Coronado

Sant Pau Project: Urban Park on Health Sciences Knowledge
Johanna Cáceres Terán
Josep M. Fernández Ribas

Best practice in communicating the results of European research to the public
Michel Claessens


20. Museums and science centres in the transmission of cultural diversity

Papers parallel session 20 [pdf]

Chair: Ramón Núñez, Director of the Casa de las Ciencias y la Domus
Rapporteur: Daniel de la Torre

Communicating science and technology through a transport museum in South Africa`s diverse communities
Thulasizwe Mngomezulu

Science in Museums, notes from a peripheral European country
Ana Delicado

The Catalonian Museum of Medical History and the promotion of scientific culture
Alfons Zarzoso

Programs of Social Participation of the Scientific Observatory of the Mediterranean City
Sílvia Bravo
Carme Prats
Pau Senra
Tina Roig

Strategic partnerships between science centres and media: the Flanders case
Erik Jacquemyn

Art and Science at an Exhibition: much more than simply pictures
Sergio de Régules

Strength in diversity – a new sport exhibition blends science communication with social participation
Jesse Shore


21. Science week: evaluating experiences

Papers parallel session 21 [pdf]

Chair: Carme Prats, Cultural Heritage Deputy Director
Rapporteur: Jaime Lapetra

What is the Impact of a Science Festival on its Visitors?
Laura Grant
Sian Owen
Dominic Dickson
Martin Stanistreet

Science Fair of the Illes Balears, a new experience of scientific popularization
Enric Culat Pascual
Bàrbara Terrasa Pont

Science on the summer holiday menu
Rosalia Vargas

Communicating Science to Scholars though active Participation
Jordi Mas
Montserrat Llobet

Cafe Science
Davina Gilmore-Stewart
Lita Denny

Pushing science to the public in the street at 63°N - A ten years' perspective
Sigmund Grimstad
Mentz Indergaard

'Worldwide Day in Science' - Students' Snapshot on the Web
Will Rifkin

European Science weeks: from European perspectives to local action
Jordi Mas

Why does the Comunidad de Madrid through its Directorate General for Universities and Research decide to implement a Scientific Culture Programme?
Almudena del Rosal


22. Public perception of GMO’s

Papers parallel session 22 [pdf]

Chair: Núria Pérez, researcher at the Observatori de la Comunicació Científica and member of the CEHIC (Centre d'Estudis d'Història de la Ciència)
Rapporteur: Ramón García

The GM national dialogue: separating social and scientific issues
Jill Nelson
Fiona Barbagallo

Genetic Engineering and Social Debate
Oliver Todt

Public concerns towards GM foods are not driven solely by concerns towards the technology, but more strongly by cultural differences
Janine Young
Craig Cormick

Differences in Perceptions of Agricultural Biotechnology: A Comparison Study Between Germany and the United States
Helen L. Aquino
William K. Hallman

Genetically modified plants debate in the Spanish press: popularization or persuasion?
Cristiane Cataldi dos Santos Paes

Biotechnological Culture in Spain: Situation and Tendencies
Miguel Ángel Quintanilla
Mercedes Escribano Sánchez
Rosa Fernández López
Marcela Guerrero Segovia

The Place of Polemic: the Need for Politically-Engaged Science Communication Research
Felicity Mellor

Advertising Biotechnology: Monsanto`s `Father & Daughter` and the Public Narratives of Genetic Engineering
Greg Whitesides


23. What are we talking about when saying "public dialogue"?

Papers parallel session 23 [pdf]

Chair: Massimiano Bucchi, Profesor of Sociology of Science and Communication at the University of Trento
Rapporteur: Miguel Ángel Alba

Popular response to science and technology issues in Brazil: consequences of the lack of public engagement
Luisa Massarani
Ildeu de Castro Moreira

An experiment in two-way, direct communication between scientists and the public in Portugal
Ana Paula Coutinho
Mónica Bettencourt-Dias
Sofia Jorge Araújo

How public opinion could be manipulated through science on big ecological disasters
Carlos Elías

Exhibition to promote public participation in informed social debate on the use of embryos
Rosina Malagrida
Laura Valls
Carla Vazquez

Toward a "palaeontology" of public representation of science
Yurij Castelfranchi

Science Communication as Community Engagement: A Case Study in Rural Australia
Cathy Pitkin
Anne Leitch


24. WORKSHOP: Training scientitst in communication skills

Papers parallel session 24 [pdf]

Mónica Bettencourt-Dias and Jenni Metcalfe

We will be inviting people (through the PCST list) to participate in this workshop. Once we have responses from other people, we will further develop this outline.

The workshop will involve a mix of case-studies and practical exercises that look at:
* Training and motivating scientists to use the media to communicate
* Training and motivating scientists to speak to the general public, policy-makers and funding entities
* Training scientists to speak about controversy/issues
* Reaching scientists in remote areas * Training resources
* Evaluating training

Chairs
Mónica Bettencourt-Dias is a research associate at the University of Cambridge, where she studies the regulation of cell division. She graduated in Biochemistry from the University of Lisbon and went on to complete a PhD at the University College London. Mónica completed her Diploma in Science Communication from Birkbeck College (UK). She recently co-organised the first workshop in Portugal with the aim to train researchers in communicating with the media and public. She is a founding member of the non-governmental organization, Science for Development, and currently heads its Communication section. This organization aims to promote science and technology in developing countries. She has co-organized courses in Mozambique for university graduates, aimed at promoting scientific activity and careers in science. She is currently coordinating the building of web-based resources to provide information and tools on science and scientific careers for the developing world.

Jenni Metcalfe is Director of Econnect Communication Pty Ltd, a small company based in Brisbane Australia, specialising in science and environmental communication. Jenni has qualifications in science (biochemistry and environmental science) as well as journalism and has worked for 15 years as a science communicator. During this time, she worked with a colleague, Toss Gascoigne, to develop workshops for scientists in media skills, presentation skills and communication planning. They have run these workshops across Australia for 12 years, and more recently in New Zealand, South Africa and the Philippines. She is currently writing a book about environmental communication, that will include a section on training technical people in communication skills.